Brand Collaboration

Lucy's
Dressings

Proving dressings aren't just for salads

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01

A Kitchen Table Brand

Lucy's Dressings began exactly where the best food stories start — in someone's kitchen. Founded by Lucy Mackenzie in Suffolk, the brand grew from a simple belief: that dressings could be fresher, more exciting, and far more versatile than anything on supermarket shelves.

Now stocked in Waitrose, Whole Foods, and over 600 stores nationwide, and holders of 11 Great Taste Awards, Lucy's has stayed true to its roots — small-batch, locally sourced, and made in the UK.

Lucy's Miso and Garlic Dressing being poured
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Creative Freedom

Lucy's approach to working with content creators was refreshingly open. Rather than prescribing exactly how their products should be shown, they handed over creative control — trusting the storytellers to find the most authentic and compelling way to showcase the flavours.

That freedom was the brief. And it's exactly the kind of partnership that produces the best work.

Brushing miso glaze onto salmon

"Lucy felt no one was bringing out exciting flavours or suggesting that dressings weren't simply for salad. So Lucy got to work."

— Lucy's Dressings

03

Beyond the Salad Bowl

I chose two salmon dishes to showcase just how far these dressings could stretch beyond their label. The Miso & Garlic became a sticky glaze for baked salmon paired with aubergine noodles. The Lime & Chilli went into a vibrant stir-fry with crispy skin-on salmon.

Both dishes were quick — under 20 minutes — but looked and tasted anything but casual.

Miso aubergine soy salmon plated
04

Shooting Both Sides

The deliverables needed to work across multiple formats — hero recipe shots, process photography, and Instagram story content. So we shot everything: the finished plates, the hands-on moments, and the product in action.

The process shots — the dressing being poured, the glaze being brushed on — turned out to be some of the most compelling images. They tell the story of cooking, not just the result.

Miso aubergine soy salmon finished dish
Miso soy salmon hero shot
Lime and chilli salmon
Miso aubergine soy salmon

What We Delivered

2
Full Recipes
6+
Hero Images
✓
Instagram Stories
✓
Product & Process Shots

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